Out of the box: Neogence relaunched
Wednesday, March 11, 2009 at 03:16PM We are beginning to emerge from the box we have been hiding in. I updated the website for Neogence Enterprises last night. It is still a work in progress (I’m sure you will find a few placer graphics or incomplete text), but the bulk is there and working fine. We will be adding to it over the next several weeks, as well as polishing up some other websites that are related (like NIVARS or Mirascape).
The original plan was for us to stay “under the radar” for as long as possible, at least until we had a mind-blowing demo together. Also, we do not want to give any potential competitors too much information about what we are doing this early in the game. Because of the rapid rate of Augmented Reality gaining exposure on the blogosphere and in the public (companies like GE, Toyota, Lego and many others are beginning to embrace AR in marketing), I realized that we need to start getting our name out there. Now is the time to be establishing some brand recognition and cultivate enough exposure to start building a community.
2009 is just the beginning…
2009, AR, Augmented Reality, NIVARS, mirascape, neogence in Augmented Reality, Business Permalink 
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Reader Comments (2)
Hey Robert, Congrats on the launch of you site! Nice start at providing a glimpse into the future... still lots of mystery too! Can't wait to see how things unfold.
I noticed you took my "VAST Media" suggestion (NIVARS Post reply in reference to Dynamedia). You changed Transformative to Technology, which works nicely! Do I get to be an honorary member now for coming up with that term?. ;)
If we keep using it, maybe it will stick? It seems many people are dropping "New Media" for terms like "Digital Media" and "Emerging Media" now... but VAST Media seems to really work for all things Virtual and Augmented.
I look forward to catching up!
Haha, of course Brian!
I agree, technology works better than transformative. Not all the tech is transformative, but it is media that is distinct from print or even 2D web. The word vast also has a geospatial feel to it...either landscape, environment, or location. Plus, it is easy to say.
You definitely get credit and an honorary membership : P