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All things Local, Social, Mobile. Innovation in VAST Media: Virtual, Augmented, Simulations, Technology Media. Mobile Augmented Reality, Virtual Worlds, Geospatial, Wireless, Social Media and Networking, Cybersociology, MMORPGs, AI, ALife, and a host of other things.



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Friday
Oct232009

Nokia lobs patent grenade at Apple

This could turn out to be nothing more than some hot air in a court room or something that drags on for years with no real affect on the overall smartphone industry.

“The largest handset maker in the world is suing the maker of one of the most popular, the iPhone, because, according to a statement released by Nokia on Thursday, Apple has refused to license any of the patents in question. All iPhone models dating back to the original introduced in 2007 are infringing, according to Nokia. Nokia is asking the U.S. District Court in Delaware for an injunction (PDF) on sales of iPhones and for unspecified damages. “

Source: CNET News

10 patents. Thats a lot of alleged infringin’ goin’ on.

 

Friday
Oct232009

The Candy Apple Conundrum

I have an IPhone. This is arguably the best phone and mobile device I have ever had my grubby little hands on. Period. No competition. I also have a Macbook Pro. Very nice, expensive, and easy to figure out after a day or two. Nothing special, I’m still more comfortable with the Windows environment.

To be honest, I can’t stand Apple. I hate those self-important narcissistic condescending Mac ads. Really. I want to destroy entire apple orchards because of it.

I do appreciate Apple’s brilliance and unending innovation in terms of user interface and experience, as well as packaging, marketing, and building a rabidly loyal fanbase (don’t bother flaming me again guys, you are wasting your time).

At first glance, the IPhone seems like a super shiny object that does all sorts of wonderful things, and there are loads and loads of interesting applications and content. Yay. The market itself is rapidly growing, the users are the “sweet spot” of users and early adopters, and the app store is a perfectly executed distribution method. Love it. You could even argue that the IPhone has been instrumental (without realizing it) in helping spur interest and momentum in the augmented reality sector.

But I am continually perplexed by Apple’s refusal to open up the undocumented APIs in their SDK to allow augmented reality researchers and developers access to the video stream from the camera. This is a critical element for any type of visual tracking (markers, feature tracking, and markerless tracking). Some people figured some work arounds to make it work with the 2.x version of the SDK which is nice, except that this automatically disqualifies any applications from distribution in the app store. What really kills me though, is that on one hand, Apple made a play for welcoming AR applications with the 3.x version of the SDK, but only provided access to the overlay, while at the same time completely changing where the undocumented API calls were located, further obfuscating things and handicapping all R&D.

Making things worse, and I’ve blogged about this before, is that there is a perception that the IPhone is the only platform worth pursuing for AR. If you aren’t developing for the IPhone, investors, venture capitalists, and the media don’t care and start slamming doors. The reality of the world market is that the IPhone is only a fraction of the entire market share. From a business perspective, development for the IPhone should be a secondary or tertiary effort, with focus on others like Android, Symbian, and WinMobile. Even the IPhone hardware is lacking in features like video in (necessary for external cameras, likely mounted to the frame of glasses or wearable displays), and others.

Nearly everyone I spoke to at ISMAR echoed my sentiments here. We all *want* to develop for the IPhone, and need to if we want to build a business, but we are being forced to consider alternatives. This is unacceptable. Next-generation mobile augmented reality has the potential to DRIVE SALES OF IPHONES, but as long as Apple is blocking work here, there is a huge opportunity for competitors to jump into the fray and court the developer community. If this keeps up, the IPhone will remain as the coolest phone on the block, but someone else will have the ultimate mobile AR platform.

Think about it Apple! Let’s work something out, and soon, so we can get back to the task of advancing the technology and creating some mind-blowing applications.

Call me, mmmkay? I want my candied apple.

Robert

Friday
Oct232009

ISMAR 09 Observations and Comments

ISMAR, the International Symposium on Mixed and Augmented Reality was held this past week in Orlando Florida. It was pretty awesome and my expectations for the symposium were exceeded in many ways. I had thought that this year was going to be the break-out year, but I’m beginning to think it was only a precursor to the one next year in Seoul Korea. There is so much “on deck” right now that is going to explode out of the box in the next twelve months, that 2010 is going to be freakishly awesome.

ISMAR 09 was a huge success for me, and very exciting. I have been pretty enthused about augmented reality already, but now I am close to vibrating with energy and optimism about the future of the industry, and I absolutely cannot wait until ISMAR 10 next year. Now that I am home (and dead tired) I wanted to put out some observations, comments, and ideas while things are still fresh on my mind, and after I have had a chance to think about it on the plane home. Grab some coffee and have a seat, this is going to be a long post.

And here we go…

Click to read more ...

Wednesday
Oct072009

Bad Apple May Sour Early Augmented Reality...

Earlier this year, a group of developers, startups, academics, and others published an open letter to Apple about opening up the IPhone SDK and releasing public APIs to access the live video stream from the camera to enable augmented reality applications. Ironically, Apple filed for a patent the next day for mobile augmented reality which is rather broad and all-encompassing. Apple later announced that it would indeed release new functions in the next version of the SDK, which spurred a flurry of press excitement about hordes of new AR applications that would suddenly appear in September.

The reality though,

Click to read more ...

Monday
Sep212009

Augmented Reality: Blue Sky, Green Earth

When I was in Rotterdam last week for emerce’s eDay (wonderful conference by the way), I had a lot of people talking to me afterwards, usually with questions about the technology, how I thought it would impact one industry or another, what the future might hold, or what the business models might be. One thing I noticed though, was that most of these people could be divided into two different camps.

Click to read more ...