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All things Local, Social, Mobile. Innovation in VAST Media: Virtual, Augmented, Simulations, Technology Media. Mobile Augmented Reality, Virtual Worlds, Geospatial, Wireless, Social Media and Networking, Cybersociology, MMORPGs, AI, ALife, and a host of other things.

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Empire Avenue

Entries in startup (2)


Four Months into 2012

On August 29th, 2011 I launched a new company with several co-founders, including Eric Martindale, Daniel Barbour, and John Finocchiaro. During the early months, most of the work was focused looking for where the sweet spots of opportunity are in the tech and consumer markets. We did a lot of work here, and pivoted a few times, and then in mid-December John and I were struck with several epiphanies, one right after the other.

We had our opportunity, and we figured out a solid business and revenue model, some sweet new technology, invented Social Kinematics (more on this later), and got a plan in place. We really started the ball rolling in January, which is our unofficial start date I guess (although technically we incorporated in August). 

Since then, we have managed to build a team of seven full time people (and a few resources), raised a bit of seed capital from some fantastic angel investors (in addition to what the founders invested at the get go), and we have been getting some amazing response from everyone we talk to about what we are doing and why. 

We have pretty much been under the radar for the most part though, heads down, working hard on coding and development, but we are going to start coming out of our shell starting today. Feel free to go to the landing page and sign up for updates. We are launching in a few months.

We are registering for the Vator Splash LA event in June this year, and we need help from the community to vote for us. We are aiming for one of the top ten spots to get a chance to present to all of the attendees (lots and lots of VCs and angels) at the event. 

Please vote for us here. More info about the competition is here.

VatorSplash LA

Also, please check us out on Angel List and follow us there. Followers = traction = interest.

I’ll be posting more this week about what we are doing and some other interesting stuff (like Social Kinematics).


Mirascapeā„¢ is coming soon...

What is the Mirascape™? When is it going to be released? What does it do? How do you get involved?

Many of you have been wondering what exactly we have been working on at Neogence Enterprises and when we are going to launch something. We are planning on a full global launch in October, but we are going to release an open beta around June or July. Even more fun, we are going to release a very early alpha version in a few months. We have an aggressive plan for regular updates and iterations from alpha to full launch, and we want to involve the community. Grow with us.

Head on over to twitter and follow @mirascape if you want to be on the list for early access and some early adopter specials. We aren’t planning on advertising this early alpha access beyond my blog here and a little bit of twitter. I’ll be interested in seeing how many people follow @mirascape (I am fascinated by social networks and the organics of viral word of mouth). We will start doing some announcements and updates on that twitter account once things are ready to open up access. Don’t expect frequent updates though, we are neck deep in development right now, and that has priority.

So, what is the Mirascape™?

Mira: Look! (Spanish), Wonderful or Astonishing (Latin), World (Russian), and Prosperous (Hindi).

The Mirascape™ is the world’s first global augmented reality network, platform, and community. Mirascape™ is about connecting people, places, and things in a way never done before. It is about the convergence of social, local, mobile, and virtual. It is about empowering you, the user, to create and interact with media and the world around you in new ways. It is about engagement and experience.

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